So here’s a basic rule: know your customers before trying to sell them. As the comment on this photo indicates, Walmart should have taken a minute to understand that people who celebrate Chanukah likely are [...]
Congrats to our client Tristan deBurgh (“Tristan Tales”), a leading Snapchat Star, who will be a panelist on the Snapchat Panel at Digital LA on Monday, November 16th. We’ll be there – so come join [...]
Our client KidTribe is a children’s wellness and exercise company that teaches happiness and healthiness through Hula-hoop exercises and dance programs at schools and sponsored events. One of its popular trademarks is Hoop-It-Up! ™. Two [...]
An new study by the marketing firm Ogilvy & Mather suggests that the raw numbers of a social media influencer’s followers may not tell the whole story—rather, the influencer’s ability to engage fans and build [...]
Brands love to tout their product benefits in advertising. The law allows for a certain amount of “flexibility” with the truth but there’s a line that can be and often is crossed. Stretching the truth [...]
