SANTA, THE BRAND
A few years ago, Bankrate.com did a story called Santa’s Net Worth and asked me to opine about that value. Bankrate Story. Bankrate.com figured that with all of the Santas at malls, on street corners [...]
A few years ago, Bankrate.com did a story called Santa’s Net Worth and asked me to opine about that value. Bankrate Story. Bankrate.com figured that with all of the Santas at malls, on street corners [...]
The Court of Appeals for the Federal Circuit, which governs appeals from the Trademark Office, has ruled that the barring of “disparaging” trademarks or service marks from federal registration violates the First Amendment. In this [...]
Not unexpectedly, predictions for brands and social media in 2016 are coming our way. In its newest report, eMarketer is predicting that Facebook and Twitter will continue to be the leading social networks for marketers, [...]
Studios reportedly are weighing a cut in content licensing to digital networks such as Netflix, in an effort to stem the tide of dwindling interest in traditional TV. This comes at the same time as [...]