Advertising & Marketing

Effective promotion and advertising strategies in every channel and media are critical to the success of a brand or celebrity. We ensure that our client’s P&A deals effectively and successfully meet their needs.

Our Advertising & Marketing practice includes counseling, transactions, and litigation:

• Personal representation of creative talent in advertising and promotional deals
• Developing advertising and promotional deals for film, television, online, and mobile technology
• Negotiating short and long form commercials, direct sale programs, talent and product acquisitions, shopping networks, etc.
• Negotiating agreements with advertising and public relations agencies
• Counseling on the integration of P&A and publicity in brand development (both for creative talent and corporate brands) and marketing plan execution
• Representation of creative agencies
• Reviewing content for compliance with FTC and other regulatory agencies, and for defamation, libel, and false advertising
• Litigation of disputes relating to advertising and promotion, including false and deceptive advertising and defamation/libel claims