Licensing & Sponsorship

Holmes Weinberg has a solid reputation for artfully matchmaking brands and celebrities with lucrative endorsements, sponsorships, and other licensing opportunities.

How lucrative? Here’s one example: Founding partner Henry Holmes aligned George Foreman with the now ubiquitous Foreman Mean Lean Grilling Machine, quite possibly the most successful celebrity endorsement product deal in history. We take an equally creative approach with all the brands we represent, from American Idol to Gallo wines.

Our Licensing & Sponsorship practice is fully integrated into other sectors of our firm, and includes:

• Sponsorships and endorsements for celebrities, media personalities, athletes and corporate and product brands
• Brand tie-ins and cross-promotions to films, television shows, and online productions
• Brand, trademark, format, copyright and licensing
• Content licensing for entertainment purposes (e.g., repurposing novels, non-fiction, comics, short stories, etc. as film, television, live theater, and video games)
• Licenses of rights in software and other digital technologies
• Cross-licensing, co-marketing, co-branding, joint ventures, and other strategic affiliations, both online and offline
• Option agreements for entertainment and literary properties
• Licenses with buy-out options of entertainment and other intellectual properties and technology
• Licensing royalty audits
• Litigation of disputes involving sponsorships, endorsements, and license agreements