BRANDS AND BRAINS
When you think of your favorite brands, what is the first word you associate with them? According to psychology Professor Paul Bloom of Yale, the word we all associate with our favorite brands, even if [...]
When you think of your favorite brands, what is the first word you associate with them? According to psychology Professor Paul Bloom of Yale, the word we all associate with our favorite brands, even if [...]
I’ve always been fascinated by the disconnect experienced by so many branding professionals and legal professionals over the term “trademark.” Many branders and marketers believe that trademark is a verb, as in “can you trademark ….” [...]
Twitter and Isobar UK have published a new research study that examines “unconscious cues” that drive brand perception on Twitter. Given the growing importance of Twitter to brand marketers, this study needs to be read [...]